Incredibly interesting and thought-provoking…. definitely worth 10 minutes.
Thanks Ames!
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WOW. so love this. props to Crispin, Porter, Bogusky on this killer spot. I love how it’s mocking the customer insights in a way that isn’t alienating because everyone gets that they’re actually veggies!
I wish I could have been in this client presentation.
Hawesome.
(Source: jezebel.com)
so true.
Ahmen
WSJ: Food Firms Pledge to Cut Calories in Fight on Obesity
“I also believe that the motive behind this is to fight off government regulation by creating the appearance of voluntary changes by the industry”
AGH. No shit! These products are characteristically UNHEALTHY. Cutting a few calories should not denote “commitment” to lowering obesity rates.
This drives me crazy - I have so much more to say about it but it makes me cwanky.
